What's The One Thing?

A colleague of mine sent me this photo last week. It seems this gent was a bit tired at the expo stand so thought he would take a nap. I think I need to add this to my list of "Things not to do when exhibiting" - fall asleep! Although, maybe he was just modelling for the coffins you see in the background!…

Yesterday morning at the ungodly hour of 5 am I was in the Qantas club in Perth on my way home to Melbourne. The 6 am flight seemed like a good idea when we booked it … get home in the middle of the day and still be able to get a bunch of stuff done. At 5 am, not so much.

Looking around the airport, and the Qantas club, I noticed a very different demographic than in Melbourne. Everyone was wearing orange and yellow shirts with their names embroidered into them. And rather than…

Thought Leadership has to be more than just talk and ideas. You have to develop a bias for action. Get off your behind and do something. Thought leaders are creative by nature but commercially smart by decision. It is commercially smart to get projects across the line. So... how good at this are you?

 

Neen James, a Thought Leaders Mentor based in the US, worked with me on this about 10 years ago and created the following matrix as a literature review on all of the…

You might know you’re delivering great value in your workshops, and your participants and clients might know it as well. But that’s not enough to convince them to book you or buy tickets. One of the other concerns they have is that, despite the excellent value you offer in the workshop, they simply won’t take action afterwards.

If you’re selling to corporate clients, they worry that their people will attend, take lots of notes and even be sincere about taking…