Thought Leadership has to be more than just talk and ideas. You have to develop a bias for action. Get off your behind and do something. Thought leaders are creative by nature but commercially smart by decision. It is commercially smart to get projects across the line. So... how good at this are you?

 

Neen James, a Thought Leaders Mentor based in the US, worked with me on this about 10 years ago and created the following matrix as a literature review on all of the…

You might know you’re delivering great value in your workshops, and your participants and clients might know it as well. But that’s not enough to convince them to book you or buy tickets. One of the other concerns they have is that, despite the excellent value you offer in the workshop, they simply won’t take action afterwards.

If you’re selling to corporate clients, they worry that their people will attend, take lots of notes and even be sincere about taking…


 How Often Do You Touch Them?

Too often I see sales people, internet marketers, and people working the expo booth expecting the next person they talk to or who reads their stuff to instantly buy from them. The reality is it probably won't happen.

I believe you need to touch people several times before they become a prospect or become more interested in what you have to offer. By the way, I am using the…

I was recently fortunate enough to stay in a good friend’s holiday home on the borders of Dartmoor, in England’s beautiful west country. Nick is an architect and in converting an old working building into a residential home, he was keen to support the Devon economy and craftsmen, and also to be environmentally sympathetic. To this end, instead of using conventional floorboards, he purchased an entire beech tree from the local forestry suppliers and had it cut into planks. As the…